This can involve reaching 500 followers on Twitter, ensure you are posting once per day on Instagram, creating content ready to post in advance, etc.

Set goals to help track and monitor your success on social media.

Make sure you click ‘create business account’ to gain access to useful analytic tools such as the number of visits to your profile, audience demographics, and other promotional opportunities.

Identify your brand guidelines and establish your tone – will you approach social media in an informative or personal way?.

Six things to consider before launching your business on social media: According to Socialnomics, correct usage is proven to encourage business growth, company awareness and personality, and opportunities – whether it be creating profit increases, widening network opportunities, enhancing your credibility, or just being able to reach a wider audience and keep in touch with your current. Ultimately, ensuring you are present on social media can provide a host of benefits to you, and your business. Learning this, may raise the question, how often should you be posting on social media?Īccording to digital marketing agency RevLocal, a digital internet marketing company for small and local businesses, you should be posting on Instagram once per day, and one to five times per day on Twitter.

Whereas on Instagram, a post’s lifespan averages at around 48 hours, although engagement tends to slow down after the six-hour mark. According to CopyPress, tweets have the shortest lifespan compared to other social media posts, averaging at around 18 minutes per post. Stories offer a creative and alternative way to post, enabling you to gain instant feedback and interaction with current and potential followers.Īs a result of this variation in purpose, a key factor to bear in mind is the difference in lifespan of a post. While Instagram offers a ‘story’ option, a temporary photo or video post lasting up to ten seconds that you can post separately from your feed. Your interactions are added to the Twitter newsfeed or ‘timeline’ – this means your followers can view your interactions, and join in too if they wish. Twitter offers a ‘retweet’ and ‘quote’ option, which both give you a direct route onto another person’s newsfeeds – this is perfect for reaching new clients. Instagram and Twitter both work on a ‘like’ and ‘comment’ basis, though they each have additional and unique features.

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